The recalibrated CCA offers concrete strategy and an objective of transferring women’s wealth building decision-making to women—assisting them to, as Sheryl Sandberg encouraged, “lean in” to fulfill their heart-felt goals and ambitions. To say to themselves, the buck stops here! This is one of the key pillars of the rebranded CCA and in many ways, it is also the impetus of the CDFI Industry.

Equity in the rebranded CCA has a three-fold benefit for participants: first, it transfers economic self-reliance to the entrepreneur; second, it cultivates a forward-thinking, dedicated entrepreneurial mindset to enhance the probability of success; and finally, it offers intrinsic dignity and self-worth consistent with the ideals of empowerment. It is a tiny but significant response to the wealth building challenges facing women entrepreneurs—a collaborative response that brings together the CDFI expertise of Community Capital Advisors (CCA), the resolved of highly talented individuals and committed investors, and the moral support of concerned leadership from the spheres of the greater good.

Echoing President JFK moonshot ideal, CCA’s co-executive director & former DMV candidate, Justma Kerkula noted, “We choose to assist women build wealth! – going beyond equal pay – ‘not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win.’ Paraphrasing President Obama, we need to marshal the courage of assisting women to create opportunity for themselves and others - http://money.cnn.com/2016/01/12/news/economy/obama-state-of-the-union/. Women face unprecedented and at times daunting challenges throughout human history, but they have managed to find opportunities to make a difference—at times banding together to change the landscape for the greater good. At our current crossroads, let’s christen our humanity, as well as our scientific and technological knowledge to do what is necessary for a better tomorrow for us, our children and potentially, for generations to come. That’s one reason we are rebranding or recalibrating CCA back to its 1990s roots - into a future-focused CDFI for assisting visionary, hardworking entrepreneurs, including women.